TELL your promotional products company


The audience and objectives of your promotion.

The response you want from the recipients.

The information about your brand that you want to communicate.

The information from the recipients you would find useful, if you were able to obtain it.

Historically, some of the other promotions done by your company.

What would you like the recipients to think about your company after the promotion is finished?





Source of the information is from APPA. 
The Australation Promotional Products Association.
This information is part of a power point presentation given by the APPA CEO William Kestin.
Some parts have been slightly adapted to suit New Zealand conditions.
All material Copyright 2006 William Kestin.